Why Sync is the Best Marketing Tool for Musicians as Spotify Struggles with Fake Bots, AI Music, and Algorithm Issues

Sync Tip Of The Week

As Spotify faces increasing challenges with fake bots, AI-generated music, and problematic algorithm-driven features like its flawed shuffle function, sync licensing emerges as a powerful and reliable marketing tool for musicians.

The issues plaguing Spotify, such as repetitive shuffling and the rise of AI-generated music flooding playlists, have made it difficult for real artists to get the recognition they deserve. Sync licensing offers a way to cut through this noise by placing authentic music in films, TV shows, and advertisements, connecting artists directly with audiences in a meaningful way.

Unlike the murky world of AI covers and playlist manipulation, sync licensing is transparent, trustworthy, and can significantly boost an artist’s visibility and credibility. In a landscape where streaming platforms are increasingly saturated with questionable content, sync licensing offers a beacon of authenticity and a valuable marketing avenue for musicians to explore.

Read more about Spotify vs. AI here.

Read more about Spotify vs. play-listing here.

The Latest Sync News

I came across SphereTrax recently, and I think it could be a real game-changer for those of us in the sync licensing world.

SphereTrax streamlines the sync licensing process for musicians by using AI for emotion-based music discovery, offering up to 75% royalties with faster payouts, and enhancing visibility through advanced technologies like Dolby Atmos and blockchain for secure, immersive, and efficient music placement across various media.

Here’s why it’s worth paying attention to:

• Streamlined Sync Process: SphereTrax offers thousands of pre-cleared tracks, making it easier and faster to get our music placed in films, TV shows, games, and ads. No more long waits or complicated negotiations.

• AI-Powered Search: The platform uses assistive AI to help clients find music based on emotions and feelings, making it easier for our tracks to be discovered and matched with the right projects.

• Dolby Atmos Experience: All music on SphereTrax is converted to Dolby Atmos, providing an immersive sound experience that’s becoming the industry standard. This gives our music a competitive edge for high-quality media placements.

• Fair Royalties and Quick Payment: Musicians keep up to 75% of their royalties and get paid as soon as SphereTrax receives payment, ensuring that we see our income faster without long delays.

• Blockchain Transparency: Using blockchain technology, SphereTrax ensures a secure and transparent licensing process, protecting our rights and earnings.

If you're exploring new ways to get your music placed more efficiently, SphereTrax is definitely worth a look. We’ll keep you posted as we find more tools and platforms that can help us all succeed in sync licensing.

Read more here.

Upcoming Selling The Soundtrack Season Two

Season 2 of the Selling The Soundtrack Podcast is coming soon, and we’re heading to Nashville 🌎 Season 1 introduced you to the world of sync licensing, and now Season 2 builds on that with insights from Nashville’s top music sync legends.

If you’re looking to get your music into TV, movies, or ads, this season has the insider knowledge you need. Subscribe on Spotify, Apple Music, Audible, Amazon, or wherever you listen to podcasts to be the first to know when new episodes go live 🎧 HUGE thank you to our sponsors DistroKid and Mogul for helping to make STS season two happen! Subscribe to STS here 🎙️🎧✨

Resources to succeed in sync

• Check out our sync outreach email templates - it’ll help you streamline your emails to sync agents, music supervisors and music library owners.

Questions or anything you want to learn more about in sync? 🧐 Let me know here: https://www.sellingthesoundtrack.com/contact-us

Keep hustlin’ guys, you got this and I’m here for you! See you in the next podcast episode and email newsletter :)