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- đđ” How To Optimize Your Website For Sync Licensing
đđ” How To Optimize Your Website For Sync Licensing
The 4 main types of copyrights in sync licensing and how they affect you
Sup! Happy Thursday đ
Todayâs newsletter covers:
đ© Sync Tip Of The Week: How to optimize your website for sync licensing
đ Sync Legal Breakdown: What are the 4 main types of copyrights in sync licensing and how they affect you
đïž New Selling The Soundtrack Podcast Episode: We interviewed Paul Sanderson, an esteemed music lawyer with over 40 years of experience counselling large indie record companies and gold and platinum recording artists in all aspects of the music business
đïž Not-to-Miss Events: Starting July 19, learn from three-time Emmy-nominated supervising television and film editor Josh Young to make your tracks more likely to be placed on shows and films
Sync Tip Of The Week: How To Optimize Your Website For Sync Licensing
With social media, you never know when a music supervisor might stumble upon your videos/music. Be prepared with a well-organized, sync-optimized website. This increases your chances of getting picked up by licensing companies and agents when they discover you on Spotify or social media.
Image created by Selling The Soundtrack
Here are some tips for building your sync-friendly website:
Dedicate a page/tab to sync licensing on your music website - tailor it for companies and agents (not fans)
Embed a DISCO.ac player on your website. Include ownership and contact details in your metadata via DISCO.ac (this ensures a seamless music player for quick streaming and downloading)
Include contact info at the bottom of this new âSync Licensingâ website tab (make it easy for quick communication)
Sync Legal Breakdown: Copyrights
As an independent musician entering the sync world, understanding the different types of copyrights is crucial.
Mechanical rights cover the reproduction of your songs in formats like CDs or streaming (i.e. Spotify streaming)
Performance rights pertain to the public performance of your music (i.e. if your music is broadcasted on TV)
Synchronization rights grant permission to pair your music with visual media
Master rights belong to the owner of the original recording, allowing its use in visual media
Image from Pexels (www.pexels.com)
Knowing these rights ensures fair compensation for your work when youâre signing contracts in sync. You donât want to give away rights you donât mean to. Whenever youâre unsure of things, donât be afraid to open up dialogue with the people youâre working with to ensure youâre on the same page. Consulting with trusted people in your community, music licensing professionals or legal experts can help you understand the fine print and ensure all parties are protected and compensated fairly. Having good communication and forming strong relationships is paramount in this industry. You want to be on the same wavelength as the people you chose to work with.
New Selling The Soundtrack Podcast Episode
Have you listened to our music law podcast episode with Paul Sanderson yet? Our guest, Paul, brings over 40 years of legal expertise in the music industry. He has advised major music publishers, independent record companies, and gold and platinum artists across various legal aspects, from domestic to international licensing and distribution. His guidance has been instrumental for clients navigating complex contractual and copyright matters in both the music and visual arts sectors.
Donât miss this insightful discussion, available on Spotify, Apple Music, Amazon, Audible, and more. Tune in here to gain a comprehensive understanding of the legal challenges and strategies in music sync licensing!
FULL EPISODE DISCLAIMER:
1. The CDN copyright registration fees went up effective January, 2024;
2. MROC, one Canadaâs performers neighbouring rights collective aggregators is ceasing business.
3. Bob Dylan has also sold his masters since the interview. He has already sold his songs.
4. This interview is informational only, and in specific situations skilled legal advice should be sought.
Not-to-Miss Events: Attractive Tracks For Editors brought to you by 2Indie & Atrium Music
Transform your tracks into must-have hits with three-time Emmy-nominated editor Josh Young. In just 4 weeks of live instruction starting July 19th, 2024 - you'll gain insider knowledge to boost your chances of getting placed in top TV shows and films. Don't miss out! Check out the link here and use code TIFF50 for a $50 exclusive discount for being part of the Selling The Soundtrack community.
Resources to succeed in sync
Check out the Selling The Soundtrack Podcast for interviews with sync industry veterans sharing tips on how to succeed in the world of sync
Scroll through www.ispot.tv (itâs free) to listen to the music in some of your favourite commercials for inspiration before your next recording session
Check out our sync outreach email templates - itâll help you streamline your emails to sync agents, music supervisors and music library owners.
Questions or anything you want to learn more about in sync? đ§ Let me know here: https://www.sellingthesoundtrack.com/contact-us
Keep hustlinâ guys, you got this and Iâm here for you! See you in the next podcast episode and email newsletter :)
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