DIY Guide: Pitch Your Music to Anyone in the Industry

Tip Of The Week

If you're aiming to book better gigs, land on playlists, get your album reviewed, or break into sync licensing, a strong pitch can make all the difference.

Chris Robley from ReverbNation shares some valuable insights into making a memorable case for your music. Here are three key tips:

1. Spark Interest – Make them want to listen. Keep your message concise yet intriguing, giving just enough info to make them want to click 'play.'

2. Capture Attention – Industry professionals receive countless pitches. Start with a hook that stands out and speaks to their interests, whether it’s a unique sound or a fresh angle on your music.

3. Show You’re a Fit – Tailor your pitch to their specific needs. Highlight how your music aligns with their style or audience, proving that you’re not only talented but also a strategic fit for their goals.

Effective pitching is about finding the balance between confidence and understanding the needs of the gatekeeper. Take time to personalize each pitch, and you’ll see better results with industry connections.

Electronic Press Kits

In today’s music world, having a press kit is a game-changer. It’s like a quick-access toolkit with everything a journalist, blogger, or event promoter might need to feature you. Whether you’re looking for media coverage, gigs, or brand partnerships, a solid press kit can open doors.

Here’s how to build one that’s easy, effective, and truly represents you:

1. Pick a Format That Works for You
   Your press kit can be as simple as a PDF, an online folder, or a page on your website. Choose a format that’s easy to share and update, so you’re always ready when an opportunity comes up.

2. Include the Essentials

   • Bio & Photos: A short, engaging bio and some great, high-quality photos of you.

   • Music & Highlights: Streaming links, recent releases, or anything new you’re proud of.

   • Performance & Media Mentions: Highlight cool shows, festivals, or media mentions.

   • Contact Info: Make sure people can easily reach you or your manager.

3. Keep It Updated
   Refresh your press kit regularly with new releases, recent shows, and any fresh press coverage. A current, organized press kit shows you’re serious and makes it easy for the media to share your story.

A press kit isn’t just for journalists—it’s a way to build your brand, connect with people who want to support you, and get your music heard. Give it a shot! It’s a simple step that can make a big impact.

Resource Of The Week

In the music industry, having great songs is only part of the equation. Securing sync deals requires a strong professional presence, efficient organization, and the right tools. While Disco won’t guarantee a sync placement (that still depends on the right music and the right timing for briefs), it does set you up to make the best impression when opportunity knocks.

Disco has become a staple for us at Selling The Soundtrack. We needed a tool that helped us stay organized, pitch effectively, and look professional—all without breaking the bank. Here’s why Disco stands out:

• Custom Playlists That Make You Shine: Create beautifully branded playlists with your logo, background art, and notes (like “Currently on tour with John Mayer” or “Cleared for sync in previous placements”). Recipients can access hi-res files, view lyrics, and read notes—all in one seamless experience.

• Insightful Tracking & Analytics: See exactly when a playlist is opened, what tracks are streamed, and whether a song is downloaded. Each playlist has a unique URL, and you can even use Disco’s internal email tool to send them directly. This insight gives you an edge in follow-ups and planning.

• Effortless File Management: Upload a single high-res file, and Disco will automatically create an MP3 version for you. No need to keep track of multiple files—just upload once and you’re done.

Want to See for Yourself?

Disco has made managing our catalog and pitching process incredibly efficient and visually appealing, all at a price that works for independent creators. If you’re serious about getting organized and ready for sync opportunities, we suggest booking a one-on-one demo with the Disco team. They’ll guide you on how to tailor it for your needs.

Try Disco, and let us know how it transforms your workflow!

More Resources to Succeed in Sync

• Check out the Selling The Soundtrack Podcast for interviews with sync industry veterans sharing tips on how to succeed in the world of sync

• Scroll through www.ispot.tv (it’s free) to listen to the music in some of your favourite commercials for inspiration before your next recording session

• Check out our sync outreach email templates - it’ll help you streamline your emails to sync agents, music supervisors and music library owners.

Questions or anything you want to learn more about in sync? 🧐 Let me know here: https://www.sellingthesoundtrack.com/contact-us

Keep hustlin’ guys, you got this and I’m here for you! See you in the next podcast episode and email newsletter :)