🤝🎵 Collaboration in Sync Licensing & Why It Could Be Your Missing Key

Sync Tip Of The Week

Collaboration is crucial in sync licensing for several reasons:

By working with other musicians and music producers you can foster more creativity, leverage each others networks, and divvy up tasks. These are huge assets in the world of sync licensing.

Sync Case Study

Ingrid Michaelson’s songs “Be OK” and “Keep Breathing” have frequently been used in TV shows, one of them being “Grey’s Anatomy”. Her songs have also been used in commercials and other TV shows, including "Old Navy" ads, "Scrubs," and "One Tree Hill." These placements have introduced her music to a wider audience. Here’s why Ingrid’s tracks have been a go-to choice for music supervisors:

1. Universal Themes: Michaelson's songs often have universal themes, which make them suitable for a variety of sync opportunities. Songs with broad appeal are more likely to be selected for use in media.

2. High-Quality Production: Ensuring her music is of broadcast quality has been crucial. This includes professional recording, mixing, and mastering, making her songs ready for immediate use in various media.

3. Persistence and Adaptation: Michaelson has consistently produced music and adapted her style to fit different media needs, from heartfelt ballads to catchy pop tunes, making her a versatile choice for music supervisors.

By leveraging her talent, finding the right sync industry professionals that connected with her music, and consistently producing high-quality, universally appealing music, Ingrid Michaelson has successfully navigated the world of sync licensing and built a robust career.

New Selling The Soundtrack Podcast Episode

We interviewed the incredibly talented Josh Williams, whose unique journey has made him a leading voice in the music industry. His achievements include impressive placements with top-tier companies like Lionsgate Films, Apple, Warner Brothers, CBS and many more. Joshua's commitment to education and his active role in sharing his journey—from breakthrough strategies to practical tools—make him an inspirational figure for anyone looking to succeed in the ever-evolving world of music.

In this episode, Josh shares 13 sync tools he uses to stay ahead in the sync licensing sphere.

Tune in now to Selling The Soundtrack podcast and hear Josh’s journey in sync and how you can break into it too here on Spotify, Apple, Audible, YouTube + all streaming platforms! You can sign up to his sync course here and his sync community here.

Not-to-Miss Events

This August, SYNC Con is the place to be for anyone who wants to have a career in sync licensing. SYNC Con connects the dots between music creators and decision makers for music use in Television, Movies, Games, and Advertising.

This is taking place in the heart of New York, bringing all the Top Music Supervisors to your favorite television shows, movies, advertising, and video games. 

Resources to succeed in sync

• Check out our sync outreach email templates - it’ll help you streamline your emails to sync agents, music supervisors and music library owners.

• Scroll through Music Map (it’s free) to find similar music as reference tracks when you’re creating (if you Shazam the music in your favourite TV show, you can find similar songs for inspiration before your next recording session)

Questions or anything you want to learn more about in sync? 🧐 Let me know here: https://www.sellingthesoundtrack.com/contact-us

Keep hustlin’ guys, you got this and I’m here for you! See you in the next podcast episode and email newsletter :)